Apply Now
The Mann Center for the Performing Arts

Digital Marketing Manager

123 S Broad St
Philadelphia, PA

Full-Time

30%

$52,500.00 - $56,500.00 annual salary

This position is responsible for the management, coordination, and execution of the Mann's digital marketing strategy, content, and analytics-encompassing but not limited to social media, MannCenter.org, e-mail marketing, online advertising, digital signage, and ticketing processes. The Digital Marketing Manager will steer the website and its extensions to ensure a coherent presence across all media channels and to increase awareness and revenues for the Mann Center for the Performing Arts.
 
This position works closely with all departments to further the institutional goals and brand of the Mann. The ideal candidate possesses a strong understanding of traditional and web marketing techniques and advertising, and knows how to use electronic media and graphic design to enhance the Mann's objectives. Strong writing and organizational skills, non-profit and performing arts knowledge, and digital marketing expertise are necessary for this role.
This position reports directly to the Vice President of Marketing and Chief Brand Officer.







• Medical insurance
• Dental insurance
• Vision insurance
• Prescription drug coverage
• 401K
• Paid Life Insurance
• Long term disability leave
• Life Insurance
• Health Spending Account (HSA)
• Paid holidays
• Paid time off
• Bereavement leave
• Onsite gym
• Flex Spending Account (FSA)
Vision: The Mann will be recognized as the national model and trusted curator of "must-see" performances and transformative experiences in Philadelphia and beyond.
Mission: The Mann Center for the Performing Arts - situated in historic Fairmount Park with breathtaking views of Philadelphia's skyline - serves as one of the nation's premier non-profit and intercultural outdoor performing arts organizations by:
  • Creating, presenting, promoting, convening, and collaborating on a broad spectrum of high-quality, compelling, welcoming, and inspiring entertainment experiences in its acclaimed multi-stage campus;
  • Providing leadership in arts education through innovative and high-impact, collaborative educational activities for young people throughout the Philadelphia region;
  • Fulfilling the expectations of 21st-century audiences by embracing multimedia platforms;
  • Being a deeply valued civic asset to everyone in the Philadelphia region, an active community stakeholder in West Philadelphia and our immediate neighborhoods, and a responsible steward of our natural campus and resources; and
  • Making its facilities available as a public service to other non-profit organizations.
Values: The Mann is committed to fostering long-standing relationships with its stakeholders-both internal and external-based on the following core values:
  • Excellence - We seek to create first-class experiences that are unparalleled. We strive for exceptional quality in everything we do by always putting forth our best effort.
  • Diversity, Equity, and Inclusion - We foster a community marked by openness, fairness, and equality. We value, respect, and leverage our differences while sharing a common mission.
  • Integrity - We consistently operate with unyielding honesty, honor, and transparency. We hold ourselves and each other to the highest ethical standards.
  • Welcoming - We create an inclusive and friendly community, where everyone feels special. We focus attention on serving our artists, guests, donors, team members, volunteers, and students.
  • Innovation - We seek transformative, cutting-edge, and unique experiences on- and off-stage. We use creativity in all we do-from programming to problem solving.
  • Manages, updates, and creates content on MannCenter.org, including event-related and facility information; develops new pages on the Mann's website on Drupal 10; obtains or generates all appropriate artwork, written copy, and approvals; maintains quality assurance and strong attention to detail.
  • Oversees, develops, and executes social media content across the Mann's social channels; creates content calendars for organic social efforts; works cross-departmentally to generate content to meet departmental goals.
  • Designs, drafts, and sends e-mails on behalf of the Mann Center using Ticketmaster Engagement (like MailChimp) while collaborating with departmental managers and stakeholders from Marketing, Programming, Development, Education, Operations, and other departments.
  • Works with the Mann's digital marketing firm to execute paid and organic media across social channels and the web; places Google Search ads for Mann Presents concerts, events, and institutional initiatives; oversees the Mann's Digital Marketing firm relationship.
  • Designs and manages digital signage; designs social media content, e-mail graphics, and other collateral required for marketing and other institutional efforts; resizes admats and artwork using Adobe Creative Suite; provides additional design support.
  • Assists in project managing the job start queue for the Mann's Creative Services Manager and Videographer; provides the first round of feedback/edits to all multimedia and design projects.
  • Manages the Mann's online community; monitors digital channels for patron comments related to Customer Experience, Facilities, Programming, etc., and liaises with the appropriate departments to determine the best responses or actions.
  • Manages on-site marketing responsibilities at Mann Center performances throughout the season, covering real-time social posts, press/photographer escorting, emergency messaging, and other marketing-related needs as the primary on-call person from the Marketing Department.
  • Encourages online audience engagement and promotions; innovates new institutional engagement tactics, both traditional and digital; develops and oversees digital promotions related to performances.
  • Supports the season's concert announcements through social media, e-mail, form creation, and webpage management.
  • Identifies and advises on emergent technology trends; recommends new features and applications relevant to the Mann's long-term goals and marketing strategies; continues to grow existing digital and social channels.
  • Manages and coordinates digital marketing vendor relationships, account maintenance, and invoice tracking.
  • Collaborates with other marketing team members to build event-specific marketing plans for e-mail campaigns, display advertising, paid social media, and paid search; contributes to event marketing settlements.
  • Provides regular reporting on digital marketing performance, highlighting relevant trends, including open / click-through rates, web traffic, and conversions/revenue generated.
  • Utilizes CRM to pull patron data reports, analyze buyer trends, and formulate segmentation and targeting strategies in collaboration with the Mann's Marketing Insights Manager.
  • Collaborates with the Mann's Marketing Manager to track partnership deliverables and trade agreements.
  • Works closely with the Mann's public relations firm to share exciting press on the website and social media.
  • Collaborates with web developers on website maintenance and updates, including design, content, and any digital elements needed concerning the Mann's 50th anniversary in 2026.
  • Oversees data management and categorization for digital assets such as event photographs, logos, and marketing artwork.
  • Authorized to work in the US
  • Accept a background check to be performed
  • Flexible hours - nights/weekends
  • Stay on your feet for 4 hour shifts
  • Able to walk up and down steps

The Mann Center for the Performing Arts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.