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Director of Marketing (Asheville, NC or Remote)
Deltec
Asheville, NC, 28806
Deltec
Director of Marketing (Asheville, NC or Remote)
Asheville, NC
Full-Time
20%
This is no ordinary marketing executive role! Deltec seeks to build upon its premier reputation as a home builder of choice and seeks a director of marketing that has the drive, ambition, and vision to take Deltec to its next level in pursuit of excellence. The director of marketing is the champion of the Deltec brand and is responsible for designing and executing a marketing strategy that inspires clients as Deltec seeks to achieve its vision: to change the way the world builds.
• Medical insurance
• Dental insurance
• Vision insurance
• Life Insurance
• Long term/short term disability leave
• Paid holidays
• Paid time off
• 401K with company match
• Wellness program
• Profit Sharing
• Flex plan
Real connection is at the heart of everything we are and everything we do. We connect people to our planet, with their loved ones, and the natural world around them. The homes we build are one of a kind as is our company all because of the connections we make. If you are the kind of person who enjoys working in teams and who appreciates core values of listening, excellence, family, stewardship, simplicity, and ingenuity, we would like to connect with you.
Deltec is a certified B-corporation that specializes in designing and building energy efficient, durable, and beautiful panoramic homes across the globe. Deltec strives to design and build homes that don't just set the bar for today's high-performance homes, but set the bar for the future of building. For over 50 years, Deltec has crafted homes that blur the lines between indoors and out, allowing homeowners to feel connected to the natural world around them. Compensation for this position is based on experience and performance. We offer a full benefits package including medical/dental/vision, 401K, vacation, wellness program, and holidays.
Deltec Homes values and embraces diversity. We will continue our commitment to dismantling racial inequities and other forms of oppression. We do this through educating ourselves, implementing best practices, holding our partners and ourselves to higher standards, and fostering a culture of inclusivity. We strive to change the way the world builds and promote equitable opportunities for all.
Brand Management. Be Deltec's #1 brand champion, driving the Deltec brand to flourish in the eyes of the customer as well as employees.
Strategy Development for Growth. Create a forward-thinking, results-oriented marketing strategy that inspires Deltec's ideal customers to engage in our process and fuels significant business growth. Strategy development includes comprehensive digital and traditional channels with focused attention in regional markets identified for growth as a part of our national strategy.
Strategy Implementation. Oversee and guide the implementation of the marketing strategy by optimizing the costs and benefits of tactics and team. Focus on measuring the effectiveness of campaigns and channel performance. Identify new or underutilized pathways to customers that drive engagement and sales.
Budget Management. Create and manage a yearly marketing budget. Ensure that all investments have measurable outcomes to allow us to refine and improve our marketing efforts.
Team Leadership. Build and lead the marketing team necessary to accomplish company goals, even under adversity, including leading agency resources. Be an impactful member of the company leadership team through collaboration, creativity, and a focus on results.
Sales Collaboration. Collaborate with each customer-facing production pod (team) to understand their needs and challenges to delivering the ideal customer experience. Develop ways to simplify and improve the customer experience through our marketing strategy and materials.
Communications. Ensure a consistent, coordinated communications effort with media outlets, prospects, customers, and employees so that each stakeholder has the information they need when they need it. Act as a company spokesperson as needed to ensure the brand is represented in the best way possible.
Innovation. Always be curious and identify emerging category trends and leverage them for Deltec's growth.
Self-Mastery. Have a full mastery of self, understand capabilities and how to leverage resources and teammates to determine how best to fulfill this role and achieve results.
Values. Live Deltec's core values of Excellence, Ingenuity, Listening, Family, Stewardship and Simplicity.
This role description is intended as a summary of the primary responsibilities of and qualifications for this position. The role description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.
Brand Management. Be Deltec's #1 brand champion, driving the Deltec brand to flourish in the eyes of the customer as well as employees.
Strategy Development for Growth. Create a forward-thinking, results-oriented marketing strategy that inspires Deltec's ideal customers to engage in our process and fuels significant business growth. Strategy development includes comprehensive digital and traditional channels with focused attention in regional markets identified for growth as a part of our national strategy.
Strategy Implementation. Oversee and guide the implementation of the marketing strategy by optimizing the costs and benefits of tactics and team. Focus on measuring the effectiveness of campaigns and channel performance. Identify new or underutilized pathways to customers that drive engagement and sales.
Budget Management. Create and manage a yearly marketing budget. Ensure that all investments have measurable outcomes to allow us to refine and improve our marketing efforts.
Team Leadership. Build and lead the marketing team necessary to accomplish company goals, even under adversity, including leading agency resources. Be an impactful member of the company leadership team through collaboration, creativity, and a focus on results.
Sales Collaboration. Collaborate with each customer-facing production pod (team) to understand their needs and challenges to delivering the ideal customer experience. Develop ways to simplify and improve the customer experience through our marketing strategy and materials.
Communications. Ensure a consistent, coordinated communications effort with media outlets, prospects, customers, and employees so that each stakeholder has the information they need when they need it. Act as a company spokesperson as needed to ensure the brand is represented in the best way possible.
Innovation. Always be curious and identify emerging category trends and leverage them for Deltec's growth.
Self-Mastery. Have a full mastery of self, understand capabilities and how to leverage resources and teammates to determine how best to fulfill this role and achieve results.
Values. Live Deltec's core values of Excellence, Ingenuity, Listening, Family, Stewardship and Simplicity.
This role description is intended as a summary of the primary responsibilities of and qualifications for this position. The role description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.
Passion for connecting with people, nature, and homes.
Thirst for learning and building self-awareness and mastery.
Minimum 7 years of marketing experience.
Minimum 5 years of marketing leadership experience.
Experience in marketing businesses with revenues of 25M or more.
Experience in building and implementing marketing plans.
Experience in brand management.
Minimum Bachelors Degree
Passion for connecting with people, nature, and homes.
Thirst for learning and building self-awareness and mastery.
Minimum 7 years of marketing experience.
Minimum 5 years of marketing leadership experience.
Experience in marketing businesses with revenues of 25M or more.
Experience in building and implementing marketing plans.
Experience in brand management.
Minimum Bachelors Degree
Deltec Homes provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Deltec Homes provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.